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Manual Legal Work: The Bottleneck Slowing Down Brand Protection
Why Manual Legal Work Is Costing Brands Time, Money, and Impact The Bottleneck Behind Trademark Enforcement Each year, global brands invest millions to protect their trademarks and intellectual property. Yet much of this enforcement work is still carried out manually by law firms and brand protection teams — often through long email chains, spreadsheets, and scattered document folders. From collecting screenshots to tracking sellers and compiling evidence, the process remains slow and fragmen
The Hidden Threat in Gaming: From Pirated Games to Unlicensed Merchandise
The gaming industry today is far more than digital entertainment — it’s a multi-billion-dollar merchandise ecosystemfilled with collectibles, apparel, figures, and accessories. Yet this growth has brought with it an equally large counterfeit economy. It’s no longer just about pirated software. Unlicensed gaming merchandise has become a global phenomenon, causing financial losses, brand damage, and IP infringements for studios and publishers worldwide. Game Counterfeiting Goes Beyond Pirated C
AI vs. Digital Counterfeiting: How Intellectual Property Law Is Evolving
Counterfeiting: The Rise of an Invisible Economy Digital transformation has reshaped global commerce — and with it, the nature of counterfeiting. Fake products no longer circulate only in hidden markets; they now thrive across e-commerce platforms, social media shops, and influencer-driven ads. According to the European Union Intellectual Property Office (EUIPO), counterfeit trade drains more than €80 billion annually from the European economy, threatening legitimate businesses, governments,
The Rising Cost of Counterfeit Goods in Europe: Impact on Fashion, Cosmetics, Gaming, and Football Clubs
Counterfeiting: Europe’s Expanding Challenge Across Europe, the counterfeit goods crisis is accelerating. From Paris boutiques to online shops in London and Milan, fake fashion, cosmetics, gaming merchandise, and sportswear are flooding the digital marketplace. According to the European Union Intellectual Property Office (EUIPO), counterfeit trade costs EU businesses over €80 billion annually and threatens millions of legitimate jobs. This isn’t just a financial issue—it’s a credibility and sa
Evidence Packages in Brand Protection: Why Standards and Speed Are Critical
Evidence as the Foundation of Brand Protection In the fight against counterfeit products, detection is only the beginning. What determines whether a counterfeit listing is removed quickly or remains online for weeks often comes down to the quality of the evidence supporting the takedown request. An effective evidence package is more than a collection of screenshots. It serves as the bridge between AI-driven detection and real-world enforcement. Without standardized, verifiable, and comprehensi
September 2025 Marketplace Outlook: Counterfeit Trends, Seasonal Shifts, and SW26 Readiness
Why September Matters September marks more than just the start of Autumn/Winter collections – it’s also one of the most critical periods for counterfeit product activity. As end-of-summer sales wrap up and Fall/Winter 2025-26 collections hit the market, consumer demand shifts dramatically. This transition fuels opportunities for counterfeiters: copying popular pieces, flooding marketplaces with fake listings, and taking advantage of early trend seekers. At Counterfake, our data shows that Sept
The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics
The term superfake refers to counterfeit products that are almost indistinguishable from authentic luxury items. Recently, these high-quality knockoffs have gained significant attention in the fashion and cosmetics industries. As the quality of these replicas improves, even trained eyes struggle to spot the difference. This blog explores the origin, characteristics, economic impact, ethical implications, and detection methods of superfakes, offering a comprehensive look into this evolving phenom
Temu's Shift from Chinese Imports to Global Sourcing: Opportunities for Turkey and Counterfake’s Role
Temu, a fast-growing e-commerce platform known for delivering affordable Chinese products to U.S. consumers, is undergoing a major transformation. As of 2025, the company has officially abandoned its direct-from-China import model and is shifting toward a global sourcing strategy. This change means Temu will now prioritize listing products from local sellers in key markets and fulfill orders domestically, aiming to reduce delivery times and comply with new international trade regulations. Why D