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Evidence Packages in Brand Protection: Why Standards and Speed Are Critical
Evidence as the Foundation of Brand Protection In the fight against counterfeit products, detection is only the beginning. What determines whether a counterfeit listing is removed quickly or remains online for weeks often comes down to the quality of the evidence supporting the takedown request. An effective evidence package is more than a collection of screenshots. It serves as the bridge between AI-driven detection and real-world enforcement. Without standardized, verifiable, and comprehensi
September 2025 Marketplace Outlook: Counterfeit Trends, Seasonal Shifts, and SW26 Readiness
Why September Matters September marks more than just the start of Autumn/Winter collections – it’s also one of the most critical periods for counterfeit product activity. As end-of-summer sales wrap up and Fall/Winter 2025-26 collections hit the market, consumer demand shifts dramatically. This transition fuels opportunities for counterfeiters: copying popular pieces, flooding marketplaces with fake listings, and taking advantage of early trend seekers. At Counterfake, our data shows that Sept
The Superfake Boom: Near-Perfect Fakes in Fashion and Cosmetics
The term superfake refers to counterfeit products that are almost indistinguishable from authentic luxury items. Recently, these high-quality knockoffs have gained significant attention in the fashion and cosmetics industries. As the quality of these replicas improves, even trained eyes struggle to spot the difference. This blog explores the origin, characteristics, economic impact, ethical implications, and detection methods of superfakes, offering a comprehensive look into this evolving phenom
Temu's Shift from Chinese Imports to Global Sourcing: Opportunities for Turkey and Counterfake’s Role
Temu, a fast-growing e-commerce platform known for delivering affordable Chinese products to U.S. consumers, is undergoing a major transformation. As of 2025, the company has officially abandoned its direct-from-China import model and is shifting toward a global sourcing strategy. This change means Temu will now prioritize listing products from local sellers in key markets and fulfill orders domestically, aiming to reduce delivery times and comply with new international trade regulations. Why D
Burberry’s Return to Iconic Designs: Vintage Products, the Counterfeit Market, and Counterfake’s Role
With its Fall/Winter 2025 collection showcased at London Fashion Week, Burberry has revisited its roots by presenting trench coats and its iconic check patterns with a modern twist. This move not only celebrates the brand’s timeless legacy but also fuels demand for vintage products. However, this surge in popularity may create new opportunities for the counterfeit market, posing risks to both the brand and consumers. In this article, we will explore the impact of Burberry’s return to iconic desi
The Growing Threat of Counterfeit Cartridges in Turkey and Counterfake’s AI-Powered Solutions
Counterfeiting has become a significant issue across various industries, and the printer consumables sector is no exception. Through our market analysis, we have identified a major problem with counterfeit cartridges in Turkey. A substantial number of fake products are being circulated, refilled cartridges are being sold as original, and many counterfeit products are being marketed under the term “compatible” cartridges. This deceptive practice misleads consumers, compromises product quality, an
The Snob Effect, Economic Challenges, and the Rise of Counterfeit Goods
Luxury brands worldwide are facing a major financial threat due to the Snob Effect. This phenomenon occurs when consumers lose interest in a product as it becomes more widely available. When counterfeit goods flood the market, genuine high-end buyers turn away, leading to a direct drop in sales. For luxury brands, this translates to billions in lost revenue. In countries like Turkey, where economic fluctuations are significant, Millennials and Gen Z are financially constrained while being highl
Sports Goods Counterfeiting: Strategies to Safeguard Customers and the Sector
The popularity of online shopping has grown significantly in recent years as the internet has been more widely used. Negative sides of the scenario, such as sports goods counterfeiting, have also been brought about. Counterfeiting is a problem in the sports industry, particularly for products with strong brand recognition. This can seriously harm the industry in addition to undermining consumer confidence. In the sports product industry, counterfeiting refers to the copying of original products
Fraud in E-Commerce: What Consumers Need to Know and Ways to Protect
Fraud on e-commerce sites where we all shop frequently is increasing. Such fraud cases that may be encountered when shopping online can shake the trust of consumers and cause financial losses. In this article, we will cover important topics such as what is e-commerce fraud, how to detect it and ways to avoid it. What is E-commerce Fraud? E-commerce fraud is fraudulent activities aimed at selling counterfeit products or defrauding consumers in online shopping. This fraud can occur in various wa