Privacy Policy - Counterfake Brand Protection Services

1. Scope and Purpose

Counterfake ("Counterfake", "we", "our", "us") provides AI-powered brand protection solutions, including marketplace monitoring, domain and social radar intelligence, and enforcement support. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you interact with our website, marketing pages, contact and demo forms, and related business communications (collectively, the "Services").

We design our privacy practices to support transparency, accountability, and lawful processing standards expected under major privacy regulations, including GDPR/UK GDPR and similar data protection frameworks.

2. Data Controller and Contact

Counterfake acts as a data controller for personal data collected through this website.

For privacy questions, rights requests, or complaints, contact:

info@counterfake.ai

Please include "Privacy Request" in the subject line so our team can process your request efficiently.

3. Categories of Data We Collect

Depending on your interaction with Counterfake, we may collect:

Contact and identity data: name, business email, company, role/title, phone number, and country/region.
Business inquiry data: information you provide through request-demo, contact, and other lead forms, including your brand protection needs.
Technical and usage data: IP address, approximate location, browser/device type, referring pages, timestamps, and interaction data related to website usage.
Security and anti-abuse data: signals required to protect our forms and systems, such as reCAPTCHA verification tokens and fraud-prevention telemetry.
Communication data: records of messages, support requests, and commercial correspondence with our team.

4. How We Collect Data

Directly from you when you submit forms or contact us.
Automatically through cookies, analytics tools, and security technologies when you browse our website.
From publicly available or business sources when evaluating potential enterprise opportunities.

5. Why We Process Personal Data (Legal Bases)

We process personal data for the following purposes:

To respond to requests, schedule demos, and provide pre-contractual and commercial support.
To operate, maintain, and secure our website and related systems.
To improve user experience, website performance, and service communication quality.
To send relevant product and company updates where legally permitted (and with opt-out controls).
To comply with legal obligations and protect rights, confidentiality, and platform integrity.

Where required by law, we rely on one or more legal bases, including consent, legitimate interests, contractual necessity, and legal compliance.

6. Cookies, Analytics, and Similar Technologies

We use cookies and similar technologies to operate site functionality, understand performance, and protect form submissions from abuse.

You can control cookie preferences using your browser settings. Blocking certain cookies may affect website functionality.

7. How We Share Information

We do not sell personal data. We may share personal data only as necessary with:

Trusted service providers supporting hosting, analytics, communications, and website security.
Professional advisors and auditors bound by confidentiality obligations.
Law enforcement or authorities when required by law or to protect legal rights and prevent abuse.
Successors in connection with a merger, acquisition, or asset transfer, subject to applicable safeguards.

8. International Data Transfers

Counterfake may process data in multiple jurisdictions. When personal data is transferred internationally, we implement appropriate safeguards, such as contractual protections and security controls, in line with applicable laws.

9. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, accounting, compliance, and dispute-resolution obligations.

Retention periods vary by data type, business need, and legal requirement.

10. Data Security

We maintain technical and organizational safeguards designed to protect personal data, including encryption in transit, access controls, and monitoring measures proportional to risk.

While no method of transmission or storage is fully risk-free, we continuously improve our controls to reduce security threats.

11. Your Privacy Rights

Depending on your jurisdiction, you may have rights to request access, correction, deletion, restriction, portability, or objection to certain processing activities.

You may also withdraw consent (where consent is the legal basis) and request not to receive marketing communications at any time.

To exercise your rights, contact info@counterfake.ai. We may verify your identity before completing a request.

12. Children's Privacy

Counterfake's Services are intended for business and professional audiences. We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us so we can take appropriate action.

13. Third-Party Links and Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We recommend reviewing their policies before sharing personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technologies, or business operations.

Material updates will be reflected by revising the "Last updated" date at the top of this page.

15. Contact Us

If you have questions about this Privacy Policy or Counterfake's privacy practices, please contact us at:

info@counterfake.ai