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Counterfeiting in Stationery Products: Important Steps for a Healthy School Year
As the start of the new school year approaches, students and parents have begun shopping on various online platforms to purchase the necessary supplies. However, in recent years, the increase in counterfeit stationery products has become a serious threat in the market. Parents have the following questions on their minds. ❔"How can we detect counterfeit stationery products? How reliable are the stationery products we purchase? What are the potential health risks of counterfeit products?" Accord
Why Should Brands Fight Against Counterfeiting?
Brands targeted by counterfeiters face not only a loss of revenue but also a loss of reputation. Fake products can result in negative experiences for consumers. Research indicates that after a bad experience, 72% of customers might shift to a different brand.
