The Share of E-commerce in Turkey and Fraud


With the spread of the pandemic worldwide, the existing e-commerce sector gained significant importance in the global retail market. Most businesses with an online presence started utilizing online stores and/or platforms to conduct their e-commerce marketing and sales activities, as well as oversee logistics and delivery processes. According to eMarketer, global retail e-commerce sales will surpass 5 trillion dollars for the first time in 2022, constituting one-fifth of overall retail sales. By 2025, despite the slowing growth, total spending will exceed 7 trillion dollars.

According to Statista, the expected annual growth rate of e-commerce revenue is 14.56%, indicating that the estimated market volume will reach 1,365.00 billion dollars in 2025. This demonstrates that e-commerce is not just a temporary trend. Especially with the rise of omnichannel shopping experiences, digital buyers can seamlessly research, browse, shop, and make purchases across different devices and various trading platforms.

Turkey has become one of the influential countries in the e-commerce market. Looking at the figures in Turkey, the magnitude of the e-commerce sector reached an economic volume of approximately 801 billion Turkish Liras, equivalent to about 6% of the gross domestic product (GDP) in 2022

Turkey e-commerce market size

In 2021, there were 40.84 million consumer product e-commerce users in Turkey, and they collectively spent approximately 21.26 billion US Dollars. This means the per capita spending on consumer product e-commerce was about 521 US Dollars. Additionally, approximately 45.5% of these e-commerce users are shopping via their mobile phones.

The rise of e-commerce in turkey

With the rapid growth of the e-commerce market, counterfeiters have set their sights on e-commerce platforms. Counterfeit clothing, bags, watches, jewelry, accessories, perfumes, pirate DVDs and CDs, and many other products are being produced and sold as fake. These products not only confuse consumers but also can lead to damage to the brand's reputation and financial losses.

One of the most common methods used by e-commerce fraudsters is creating fake websites to deceive customers. In this method, scammers purchase domain names that are similar to or closely resemble the names of famous brands. These domain names appear quite similar to the original brand, which can be highly misleading for customers.

counterfeiting in e-commerce platforms

These fake websites often attract attention by imitating the design, logo, and product images of the original site. To instill trust in customers, they might use SSL certificates, making the site appear secure. However, these sites typically sell counterfeit products and can even gain access to credit card information. Another common fraud method is the theft of credit card information, where scammers design payment interfaces similar to the original site to capture your details. Points to be mindful of include using the 3D Secure System and enabling confirmation messages on your phone.

Counterfeit products, which have become a growing threat to the e-commerce market, inflict irreversible damage on both manufacturers and consumers. Aimed at solving this problem, CounterFake utilizes advanced artificial intelligence infrastructure to protect both consumers and manufacturers more effectively with each passing day.